Thursday, January 21, 2010

I just opened a new tanning salon and need some ideas on how to get people into my salon?

Pass out colorful flourescent color flyers in front of bars and nightclubs at night...advertise one free tan, or a 1/2 price tan for the first visit.I just opened a new tanning salon and need some ideas on how to get people into my salon?
Advertise at the nearest universities by posting fliers, etc.





Umpf your advertising around special occasions, especially prom.





Team up with local radio stations and offer your services for free as prizes for contests.





Create a MySpace account; young people spend hours there!I just opened a new tanning salon and need some ideas on how to get people into my salon?
Find a couple good looking girls and guys. Put them in swim suits and have them stand out front and wave at people. Play some ';surf music';. Invite a photographer to take some pictures of everyone standing out front. Use the best pictures to put into a local paper. Maybe once a month throw a ';beach party'; Invite the same people to mingle with customers. Maybe get some bubble machines and water guns and just try to get everyone to have fun. Also make sure that no customer leaves without something in there hands that advertises your name. For instance a beach towel or beach bag or *cough* a T-shirt.





Good luck!
I just recently opened a tanning salon in April, also.


Congratulations!!!





Try running a Grand Opening and selling raffling tickets for a dollar and raffling off a year of tanning with tanning lotion. Or hand out One Free Tan Coupons to get people in the doors!


Try o advertise as much as possible, radio ads, commercials, etc. You can also get t-shirts made with your salon's logo on them and hand them out to people when they purchase a month. This will give the customer incentive to come in and if they wear the shirt it's free advertisement!





Since it is close to homecoming try to run a homecoming special.








Good Luck
I would say creating special offers and targeting your tanning audience would help out a lot.





For example, millions of teens are OBSESSED with tanning. So you could create flyers and distribute them to the stores at a local mall (because tons of teens work at malls). There is a tanning salon right next to the mall I work at, and they offer a small discount for the mall's employees. The owner made an informational flyer and just passed them out to each store. This would work for any large business near your salon. Or if there is a high school and/or college nearby, you could offer a student discount.





Also, just general savings offers would probably generate a customer flow. For example, for people who don't have a monthly membership, you could make a coupon for buy one tanning session, get one free.

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